PRIMARY RESPONSIBILITIES
Good teamwork skills
Communication skills and networking ability
Adaptability
Strong attention to detail
Good organisation and planning skills
Creativity and writing skills
Commercial awareness
Numerical skills
IT skills
RESPONSIBILITIES
Overseeing and developing marketing campaigns
Conducting research and analysing data to identify and define audiences
Devising and presenting ideas and strategies
Promotional activities
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Maintaining websites and looking at data analytics
Organising events and product exhibitions
Updating databases and using a customer relationship management (CRM) system
Coordinating internal marketing and an organisation’s culture
Monitoring performance
Managing campaigns on social media.
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